Home News When Is the Best Time to Buy LEGO Sets?

When Is the Best Time to Buy LEGO Sets?

Author : Ava Mar 16,2025

Less than a decade ago, adult LEGO enthusiasts were a niche group. LEGO catered to these AFOLs (Adult Fans of LEGO) with occasional Creator Expert sets, primarily modular buildings. However, this was the exception rather than the rule.

Over the past ten years, LEGO has masterfully rebranded itself. "Automatic binding bricks" are no longer just a children's toy; they're a mainstream hobby for teens and adults. While original modular buildings continue, LEGO now offers scaled replicas of movie props, working amusement park rides, luxury car models, and more. These sets aren't designed for play, but for display—pieces to be admired and appreciated.

This expansion comes at a cost. Increased detail means higher piece counts and licensing fees for sets based on franchises like Disney, Marvel, Star Wars, Nintendo, and Minecraft. While retail prices can be significant, it doesn't deter LEGO fans entirely; it simply encourages more mindful spending.

LEGO maintains premium pricing and retires sets rather than allowing price depreciation. However, strategic timing maximizes your budget and enjoyment. Certain times of year offer better value.

How much are you willing to spend on a LEGO set? ------------------------------------------------

AnswerSee ResultsDouble Insider Points

In August 2023, the LEGO VIP program became LEGO Insiders. Free to join via LEGO's website, it's a loyalty program offering benefits like early access to exclusive sets. The key draw is Insider points earned on purchases from LEGO.com or LEGO stores. In the US, every dollar spent earns 6.5 points, redeemable at a rate of 130 points per dollar. Promotional periods offer double points, significantly increasing savings.

Monitor LEGO's social media for announcements of these double points promotions.

Most Expensive LEGO Sets
Sales Seasons

Black Friday and Cyber Monday

LEGO participates in Black Friday and Cyber Monday sales. Premium sets often earn triple or even quadruple points. Check LEGO's website for 2025 details.

Amazon Prime Day

Amazon Prime Day (July and October) usually includes LEGO deals. Prime members benefit from discounts on various sets.

Prime Day LEGO Deals

Holiday Weekends

Three-day weekends (Presidents' Day, Labor Day, Memorial Day) often feature LEGO discounts at various retailers.

Third-Party Outlets

Amazon, Target, Walmart, Barnes & Noble, and Best Buy also sell LEGO. Check their Black Friday and Cyber Monday deals. Note: Only Target offers Insider points, but at a lower exchange rate (1:1).

Gifts With Purchase

Gifts with Purchase (GWPs) offer complimentary sets with qualifying purchases. These change frequently; check for current offers before buying.

May The 4th Be With You!

Star Wars Day (May 4th) typically features excellent LEGO deals and often new Collector's Series releases.

Careful planning allows for enjoyable LEGO collecting without excessive financial strain. Take advantage of sales and promotions to maximize your LEGO experience.

### LEGO Star Wars Imperial Star Destroyer

9See it at Amazon### LEGO Star Wars Millennium Falcon

6See it at Amazon### LEGO Star Wars The Mandalorian's N-1 Starfighter

5See it at Amazon### LEGO Star Wars TIE Fighter & X-Wing Mash-up

4See it at Amazon### LEGO Star Wars TIE Bomber

1See it at Amazon### LEGO Star Wars at-TE Walker

2See it at Amazon### LEGO Star Wars at-ST Raider

2See it at Amazon### LEGO Star Wars Hoth at-ST Walker

2See it at Amazon### LEGO Star Wars Clone Trooper & Battle Droid Battle Pack

2See it at Amazon

Latest Articles More
  • Dustbunny: Emotion to Plants Is a Therapeutic Sim, Out Now

    Dustbunny: Emotion to Plants is a charming new Android game that tackles a sensitive topic with surprising grace. The game begins with a meeting with Empathy, a gentle rabbit guide who leads you through your own inner world.Dustbunny: Emotion to Plants, a therapeutic simulator from Antientropic, bl

    Mar 17,2025
  • Complete Hollow Era Shinigami Progression Guide

    Embark on your *Hollow Era* adventure as a Shinigami (Soul Reaper), one of two character archetypes in this Roblox game inspired by the *Bleach* anime. This guide details your progression as a Soul Reaper, from your initial steps to mastering advanced techniques. Prepare to wield your Zanpakuto, h

    Mar 17,2025
  • Play Together brings out new spring seasonal content ahead of the warmer months

    Spring is in the air, and Play Together, Haegin's beloved social gaming platform, is celebrating with a brand-new season! Get ready for a delightful springtime experience filled with cherry blossoms and a charming new location: the Cherry Blossom Train Station.This season introduces Poppy the cheer

    Mar 17,2025
  • Baldur\'s Gate 3: How to Romance Naoise Nallinto

    Quick LinksWhere to Find Naoise Nallinto in Baldur's Gate 3How to Romance Naoise Nallinto in Baldur's Gate 3Baldur's Gate 3 offers a wealth of romance options, but some encounters remain hidden, easily missed amidst the game's bustling narrative. One such intriguing encounter involves Naoise Nallin

    Mar 17,2025
  • Ace Trainer is a new Farlight Games release, in soft launch for select regions

    Farlight Games capped off a successful 2024 with their collaboration with Lilith Games on AFK Journey. Now, as 2025 begins, they're launching Ace Trainer, currently in soft launch in South Korea and the US.Ace Trainer blends several popular genres. It features creature collection, training, and le

    Mar 17,2025
  • Adventures of a Cat in Space brings furry feline antics to outer space, out now on iOS

    Adventures of a Cat in Space is now available on iOS! This charming point-and-click adventure boasts a delightful soundtrack composed by children's music expert David Gibb. Doctor Who fans will recognize the voice of Arthur Darvill as the ship's computer.The meticulous planning of a rocket launch r

    Mar 17,2025