World of Tanks Blitz launches a unique marketing campaign: a cross-country road trip with a real tank! This decommissioned, graffiti-covered vehicle is touring the US to celebrate the recent Deadmau5 collaboration.
The eye-catching tank, which appeared at The Game Awards in Los Angeles, is fully street-legal. Fans who spotted it and took photos had the chance to win exclusive merchandise.
This promotion highlights the current Deadmau5 collaboration within World of Tanks Blitz. Players can obtain the exclusive Mau5tank, featuring lights, speakers, and music, along with themed quests, camos, and cosmetics.
The playful marketing strategy, gamifying the real world, is undeniably humorous. While some serious military simulation enthusiasts might disapprove, the campaign is ultimately lighthearted and fun. This isn't the first time a company has used such a tactic; breweries and others have employed similar strategies. However, the sight of a tank cruising through neighborhoods adds a unique and memorable element, especially during the winter months.
If this inspires you to try World of Tanks Blitz, consider checking out our list of available promo codes for a gameplay boost.
